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The Daily Insight

Why are marshmallow Peeps so popular?

Author

Sophia Hammond

Updated on May 06, 2026

Why are marshmallow Peeps so popular?

Marshmallow Peeps may have started out as a simple Easter treat, but over time they’ve become such a big part of pop culture that people compete each year to see who can create the most masterful diorama starring these bunny- and chick-shaped sugar-coated marshmallows.

What can I do with leftover Peeps?

For an instant Peeps upgrade, stick ’em on a stick and cover them with melted chocolate. This fast, fun project seems to look best when you use bunny-shaped marshmallows. 5. Sunflower Cupcakes

What are raspberry lemon marshmallows made of?

These sophisticated double-decker raspberry-lemon marshmallows are dusted in granulated sugar, rather than powdered sugar, for a Peeps-like sweet finish. And if you miss the Peeps look, you can always cut these out of the pan with an Easter-egg or Easter Bunny-shaped cookie cutter.

What is Pepsi X Peeps®?

The instantly recognizable PEEPS®-inspired design on 7.5-ounce PEPSI mini-cans in bright yellow, pink and blue colorways makes PEPSI x PEEPS® the ideal accessory and thirst quencher for springtime. PEPSI and PEEPS® want to help usher in the joyous, relaxing vibes of springtime and give fans one more reason to celebrate the new season.

How old do you have to be to play Pepsi marshmallows?

Open only to legal residents of 50 US/DC, 18+ years of age (19 in AL and NE). For Official Rules, including how to enter, free method of entry instructions, odds, prize details and restrictions, visit

Are Peeps a seasonal treat?

And with their seasonal specialty marshmallow treats, Peeps are now also part of nearly every major holiday year-round. If you’re not quite up for a project of diorama-like magnitude but still want to get a little creative, give one of these Peeps recipes — and Peeps-inspired recipes — a try.